What is the benefit of a flat minimalist logo design? Let’s see first how it can help. Let us say that your company is a construction firm and your logo has just been launched. How will the people who are in charge of your company’s identity know what your logo stands for? In such a situation, they will require some help so that they would come up with the right image, or icon that would represent your company.
Now suppose that the sponsor of the post got hold of your logo design and then uses it in his commercial. He will surely come up with a commercial with the same logo as yours. So you have to make sure that the identity of your company is not compromised in any way. This is the reason why you must get your identity protection done for your logo.
Suppose further that your company’s name is Waterford Crystal and your logo is a crystal ball with the image of a waterfall behind it. If the sponsor uses your The Advertorial design, he would require a name of Waterford Crystal and a waterfall image in the background. How would you deal with this situation?
First of all, you should remember that your sponsors might be using your design for inspiration. And your logo is merely meant to provide inspiration. You would not want to put Waterford Crystal as the sponsor of your commercial. The implication would be that your company is about crystal and Waterford Crystal is about beautiful places. Therefore, you would never be able to sell many products and services in the market if you follow this trend.
Now, the second question that arises is – how would you deal with the sponsor? If you have a contact in the market, you can always offer him your royalty free license to use your logo for any commercial purpose. But this license would only be effective if your logo is indeed very unique. A common logo would not give any kind of protection to your brand identity. The logo would simply be a generic symbol. If the sponsor uses your logo without your permission, he will definitely end up harming your business identity.
A third option, which is not much popular is that of designing your logo on your own. You can hire a professional designer who will help you create a logo design according to your requirements. You will not be spending much money in this option because most designers charge fees based on the complexity of the logo design. Also, hiring a designer would ensure that the logo is truly unique and does not resemble any other logo design.
What if your company is small and there is no or very little budget for your logo? Do not fret. Just because you are small company does not mean that you should compromise on the quality of your logo design. You can still make a great logo design without spending too much money. All you need to do is to make sure that the logo has a powerful identity and is designed in a way that it would be able to catch the attention of your target market.
A lot of small companies use the clipart for their logos. However, these images would only be effective if they contain some meaning. Clipart designs are often used for simple drawings, but they do not carry any kind of value to a logo design. You can use other kinds of graphics such as symbols, pictures or illustrations in order to create a logo that would represent your company’s identity.